1646 – Issue 3

Richard Reid (2003) is Global Executive Vice President of Content and Head of Studio at BuzzFeed Inc. Now based in Los Angeles Richard oversees all the content produced and published across the publications in the BuzzFeed Inc portfolio including HuffPost, Tasty, BuzzFeed Entertainment, and Complex Networks. In his role he has launched new international editions, helped build the business model that drives revenue for the company, created viral video hits, overseen award winning journalism, and produced multiple TV shows and films for the recently launched BuzzFeed Studios. Louise Smith caught up with him to understand more about his job and the turbulent industry he works in. Creating a buzz 11